Free Spot Analysis
TV commercials performance · Every TV screen

Are your TV creatives still working? We can make them better.

Send us the link to your commercial. In 24 hours, get a free analysis and new ideas to make your footage perform on every screen.

  • Higher conversion
  • New TVCs
  • Your footage first
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See Our Work ↓

Co-founded by a DRTV strategist and filmmaker ↓

Brands that have worked with Gravta:
  • ShipStation
  • Prenuvo
  • Bizee
  • Verizon
  • NFL
  • Vrbo
Member since 2025
  • 24hfrom your link to a free analysis and improvement plan
  • +45%better performance for ShipStation than their original spots
  • 48.5%of US TV time is now streaming. Your commercial has to work there too. Source: Nielsen, The Gauge, June 2026
The opportunity:

Your footage didn't wear out. The execution did.

Your footage still has more to give.

The spot that launched months ago could now:

  1. 01.
    Feel new again. Fresh executions from the same footage, so viewers who've already seen it pay attention again.
  2. 02.
    Reach new audiences. Specific messages for specific audiences, which convert better.
  3. 03.
    Drive results, not just reach. Visits, sign-ups and sales, on every screen with a TV experience.

We start from your footage and past TVCs, multiply them in post with AI, and shoot new scenes only when it pays off.

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Every screen:

One commercial. Every screen with a TV experience.

TV isn't one screen anymore. It's anywhere people watch full-screen video: the living room, streaming apps, YouTube, the phone in their hand. Your commercial has to work on all of them.

  • Living-room TV

    They lean back and remember it later.

  • Streaming & CTV

    They can act now, phone in hand.

  • YouTube & online video

    They can skip.

  • Phones

    Full screen, often with the sound off.

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What the free analysis checks:

What we look at in your spot.

We review your commercial the way your audience sees it, on every screen it runs on, and map how it performs from the first second to the last.

Illustration: attention, message and action across a 30-second spot
  1. 01.

    Attention

    Does it hold viewers?

  2. 02.

    Brand

    Will they remember who it's from?

  3. 03.

    Message

    Does it land?

  4. 04.

    Action

    Does it move people to do something?

  5. 05.

    Wear-out

    How tired is it?

  6. 06.

    Footage potential

    What new ideas can your footage support?

Plus a written proposal: the new executions we'd build from your footage, and a quote. Yours to keep either way.

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What we build:

Your footage. New ideas. New executions.

01.

New executions

Your footage and past TVCs, multiplied in post (editing, VFX and AI) into new structures, lengths and versions for every screen.

02.

New ideas

New concepts, scenes and hooks built around your footage with AI and human editors. Keeps your brand world, cast and best shots.

03.

New footage

When an idea needs it, or you want it, we shoot new scenes, planned to cut with what you already have.

Both include clearance-ready files, plus talent and music rights flagged in the proposal.

Find Out What Your Footage Can Do
Our work:

Their TVCs, multiplied. Better performance.

We took ShipStation's TV footage and built audience-specific versions.

  • +25%broad audience
  • +45%specific audience
Made by Gravta

Seasonal TV commercials for Mother's Day, Father's Day and Labor Day, running on CTV, YouTube and programmatic.

  • +27–36%more bookings year over year, across the three holidays
Made by Gravta
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Stanlei Bellan, Co-Founder and CEO of Gravta
The expert behind the work:

TV performance marketer and filmmaker. In one seat.

Stanlei Bellan

Co-Founder & CEO, Gravta

Stanlei has spent two decades where creative meets media spend. As Chief Strategy Officer at performance media agencies, he has run TV campaigns judged on visits, sign-ups and sales for brands like Dollar Shave Club, Uber, Zillow, Groupon, Credit Karma, eHarmony, Netflix, Blue Apron and PlayStation.

He's also a filmmaker and a member of the Academy of Television Arts & Sciences, in the Commercials Peer Group. His work has won six Cannes Lions and a Festival of Media Grand Prix.

"A TV commercial is a film with a scoreboard. We keep what the audience loved and fix what the numbers say they missed."

Stanlei on LinkedIn IMDb

As covered in: Brand Innovators · Marketing Brew · Marketing Dive

How it works:

From link to plan in 3 steps.

  1. 01.

    Send the link

    Paste a link to your commercial. That's it.

  2. 02.

    Get your analysis in 24 hours

    A scorecard for every screen it runs on, plus a proposal and a quote.

  3. 03.

    We rebuild it

    New ideas and executions from your footage, delivered for every screen.

Send Us Your Commercial
Before you ask:

"But…"

Get My Free Spot Analysis

  • "Our spot is fine."

    Then the analysis will say so, in 24 hours, for free.

  • "We can't afford a new shoot."

    You don't need one. We work with the footage you already have.

  • "Our agency made it."

    We work alongside agencies. The analysis is yours to share with them.

  • "Re-edits are a clearance headache."

    We deliver clearance-ready files and handle new Ad-IDs for every version.

FAQ:

TV commercials performance, answered.

Reviewed by Stanlei Bellan, Co-Founder & CEO, Gravta

Running Meta ads too? See Meta ads creatives →
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What do I need to send?

Just a link to the commercial: YouTube, Vimeo, iSpot, Google Drive or Dropbox. If it's private, an unlisted or password-protected link works.

Is the analysis really free?

Yes. No commitment and no call required. You get the scorecard and the proposal either way.

How fast is the analysis?

Within 24 hours of receiving the link.

Which screens do you cover?

Any screen with a TV experience: linear TV, streaming and CTV, YouTube and online video, and phones, all from the same footage.

Do we need to reshoot?

Usually not. We start from your footage and past TVCs and multiply them in post, AI included. If an idea calls for new scenes, or you want them, we shoot new footage too.

What about talent and music rights?

We flag in the proposal which changes fit your existing agreements. Shorter or longer versions usually carry a small additional talent fee; changing the concept can count as a new commercial. Your legal team or talent agency confirms.

Will the new versions clear the networks?

We deliver to network specs, with a new Ad-ID/ISCI for each version, working closely with your media agency.

Do you buy the media?

Not by default. Gravta makes the creative and works with your buyer or platform (MNTN, Tatari, Amazon, Roku, networks…). If you need media buying too, we run it with trusted partners.

How much does the rebuild cost?

It depends on the new ideas and the number of versions. The proposal includes a quote.

Who sees my commercial?

Only the Gravta team working on your analysis.

Let's talk:

Find out if your commercial is still working.

Free analysis and improvement plan in 24 hours.

Send the link. We'll tell you what's working, what isn't, and how to fix it, starting with the footage you already have.

Get your free spot analysis.

Where does it run? (optional)

No commitment. Analysis within 24 hours.

Prefer email? contact@gravta.com

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