Gravta is an AI-powered advertising studio for brands ready to reinvent their creative practice.

Grab a coffee with us See the work

The opportunity

Change keeps accelerating

01.

Brands are expected to show up in more formats, for more audiences, on more screens than ever before.

02.

AI raises the pressure to deliver faster and leaner, yet it is harder than ever to know what to trust and where to start.

03.

Many brands have built their own creative teams, but those teams are stretched thin and still expected to innovate.

How to get ready for this new world without losing craft?

Our vision

Creativity built for change

01.
Continuous Reinvention
Adaptability built into how brands think, create and deliver.
02.
One Brand, Many Stories
Technology to create more stories, tailored to more audiences.
03.
Agility Without Compromise
Faster, leaner production with cinematic craft at its core.

What we do

Member since 2025

Original ideas

Create

Making things happen

Produce

Live Shoots
GenAI
Pre- & Post-Production
Offshore Production
Advertising Code

How it scales

Activate

Multiple Formats
Versions
Repurpose of Brand Assets
Media Buying (with partners)

Beyond formats

Expand

AI Enablement
Brand Entertainment
Creator Collaborations
Cinematic Universe
Service as a Software Source: Sequoia Capital, “Generative AI’s Act o1”

Focused programs

Meta Ads Creatives

New concepts every week, at scale.

Start with a Free Creative Audit

TV Commercials Performance

Make your TV spot perform on every screen.

Get a free spot analysis in 24h

How we work

01.

Start with a real brief

We take a live challenge and find where creative change can have the most impact.

02.

Build it together

We produce the work with your team in the room, using whatever mix of craft and technology it calls for.

03.

Inherit the system

The playbook, AI workflows, templates, asset libraries, trained people and know-how stay with you.

Selected work

Verizon

AI ads, made in-house, for the NFL partnership.

02. · Part of Expedia Group

Vrbo

1,300 localized video ads in six weeks.

03. · Part of Expedia Group

FeWo-direkt

House listings turned into tailored stories, with no live shoot.

Bizee

A startup’s first national TV campaign, and a library for the next ones.

Strategy, storytelling
and technology

Chief Executive Officer

Stanlei Bellan

Brand strategist for Netflix, PlayStation and Paramount, and former executive at Ogilvy, Havas and Accenture. Writer and short-film director.

Chief Creative Officer

Rapha Vasconcellos

Expanded Netflix’s in-house creative team and initiated its AI practice, crafting trailers and promotional assets for global franchises.

Chief Product & Technology Officer

Duda Guerra

30 years building digital products and services, from the early web to AI, with innovation and product roles at Telefónica, Ogilvy and eHarmony.